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Introduction
Vibe is a social media branding kit created for a lifestyle influencer looking to elevate their online presence. The kit includes custom templates for Instagram posts, stories, and reels, as well as a cohesive color palette and typography system. The goal was to create a visually consistent and engaging brand identity across all platforms.
The designs are bold, vibrant, and highly shareable, reflecting the influencer’s energetic personality. Each template is easy to customize, allowing for quick content creation without sacrificing quality.
Challenge
The influencer’s existing content lacked consistency, making it difficult for followers to recognize their brand. The challenge was to create a kit that felt unique and authentic while being versatile enough to work for various types of content.
Additionally, the templates needed to be user-friendly, as the influencer would be using them independently. We used Framer to create interactive prototypes, ensuring the designs were both visually stunning and practical.
Results
Since implementing the Vibe branding kit, the influencer has seen a 50% increase in engagement and a significant growth in followers. The cohesive look has helped establish their brand as a recognizable presence in the competitive social media landscape.
This project demonstrates how a well-designed branding kit can empower creators to build a strong and consistent online identity.