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Introduction
Solara Suncare is a premium suncare brand focused on high-performance, reef-safe products. Our task was to create a branding identity that communicates the brand’s commitment to quality, sustainability, and adventure. The branding package includes a dynamic logo, a modern typography system, a vibrant color palette, and sleek packaging designs.
The visual identity is inspired by the sun, ocean, and outdoor lifestyle, with bold gradients and organic shapes that evoke a sense of energy and vitality. The packaging features a mix of matte and glossy finishes, creating a tactile and visually engaging experience.
Challenge
The suncare market is dominated by established brands, so the challenge was to create a unique identity that could compete with industry giants. The client also wanted the branding to appeal to both casual beachgoers and outdoor enthusiasts, requiring a design that felt versatile and inclusive.
Another challenge was ensuring the packaging was both functional and sustainable, with a focus on reducing plastic waste. We used Framer to create 3D prototypes, allowing the client to visualize the final product and make adjustments before production.
Results
Solara Suncare’s branding has been a game-changer for the brand, resulting in a 50% increase in retail partnerships and a 40% boost in online sales. Customers have praised the brand’s bold, eco-friendly packaging and cohesive visual identity, making it a standout in the suncare market.
This project highlights how strategic branding can help a new brand break into a competitive market and build a loyal customer base.