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Introduction
Pulse is a fitness and wellness app designed to help users track their health goals, workouts, and nutrition. Our task was to revamp the app’s interface to make it more intuitive, visually appealing, and engaging for its growing user base. The redesign focused on enhancing usability while maintaining the app’s core functionality.
We introduced a fresh color palette, streamlined navigation, and interactive elements to create a more immersive experience. The goal was to make health tracking not just functional but also enjoyable for users of all fitness levels.
Challenge
The existing app had a cluttered interface and outdated design, which led to low user retention and poor reviews. The challenge was to modernize the app without overwhelming users with unnecessary features or complexity.
Another hurdle was ensuring the app’s performance remained smooth despite the addition of new animations and interactive components. Our team used Framer’s prototyping capabilities to test and refine the design, ensuring a balance between aesthetics and performance.
Results
Post-launch, the Pulse app saw a 50% increase in daily active users and a significant improvement in app store ratings. Users praised the app’s new look and feel, citing its ease of use and engaging design as key factors for their continued use.
This project highlights how a well-executed redesign can breathe new life into an existing product, driving both user satisfaction and business growth.