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Introduction
Bloom Haircare is a vegan, cruelty-free haircare brand targeting eco-conscious millennials and Gen Z consumers. Our task was to create a vibrant and youthful branding identity that reflects the brand’s values of sustainability and self-expression. The branding package includes a playful logo, bold typography, a bright color palette, and eye-catching packaging designs.
The design is inspired by nature, with floral patterns and organic shapes incorporated into the packaging and marketing materials. The goal was to create a brand that feels fresh, approachable, and aligned with the values of its target audience.
Challenge
The haircare market is highly competitive, and the client wanted a brand that could stand out on crowded shelves. The challenge was to create a design that felt fun and energetic without sacrificing sophistication or credibility.
Another hurdle was ensuring the packaging was both visually appealing and sustainable. We used Framer to prototype various packaging options, testing different materials and designs to find the perfect balance of aesthetics and eco-friendliness.
Results
Bloom Haircare’s branding has been a hit with its target audience, resulting in a 45% increase in social media followers and a 30% rise in online sales. The vibrant packaging and cohesive branding have helped the brand carve out a unique space in the competitive haircare market.
This project showcases how bold, values-driven branding can resonate with consumers and drive both engagement and sales.